Find three of the most common mistakes food bloggers make on Pinterest, and how you can avoid them in order to get the most out of Pinterest and grow your blog effectively!

Why Should Food Bloggers Use Pinterest?

Currently, there are over 400 million users on Pinterest, and that number is continuously growing. Additionally, the average age of a Pinterest user is between 25 and 34, and nearly 80% of those users are female.

That said, chances are, if you run a blog, a large portion of Pinterest users are your target audience, literally searching for items like those on your blog.

Therefore, if you’re not using Pinterest, you’re missing out on huge opportunities to boost your blog’s traffic and build super fans.

How Do Food Bloggers Make Money with Pinterest?

For most bloggers, Pinterest is not the direct money maker. Instead, it is used to drive traffic to blogs which boosts ad revenue and provides the opportunity to click on affiliate links and purchase courses, ebooks, or any other content that might be sold on a blog.

Three Common Mistakes Food Bloggers Make on Pinterest

Don’t overanalyze the “rules” of Pinterest too much. It’s better to just get started than wait and try to make sure everything is perfect before you begin.

However, to kickstart your journey, I’m sharing three of the most common mistakes I see so you can avoid them!

Mistake #1: Not Optimizing Board Names, Board Descriptions, and Pin Descriptions with Keywords

Unlike Instagram, TikTok, or Facebook, Pinterest is a search engine, more similar to Google than social media platforms. As a result, utilizing relevant, niche-specific keywords is crucial to success.

You want to include these everywhere consistently. Pick a handful of keywords relevant to your blog, and include them in your board names, board descriptions, and pin descriptions.

Not sure what keywords to use?

Use the search button at the top of your Pinterest browser! Start typing recipes and themes common to your blog, and watch to see what pops up.

Pinterest will try to predict what you’re typing and will start feeding you the top trending keyword searches. Use them!

Mistake #2: Using Poor Images

Pinterest is driven by images. Think of them as billboards for your content.

You would never give a second glance to a worn-out, dull billboard, would you? Probably not! Neither will Pinterest users.

You want to include images that are clear, crisp, vibrant, and appealing! Pick your best photos, use consistent colors and fonts, and include concise text that lets viewers know what they’re looking at.

But that’s not enough. You also want to make sure that your pins (Pinterest images) are the right size. A ratio of 2:3 or 600 x 900 pixels is your sweet spot. To make sizing easy, use a design tool like Canva, or hire a Pinterest designer to do the work for you.

Mistake #3: Not Creating New Content Regularly

Gone are the days when you can just use a tool like Tailwind to continuously repurpose pins. Pinterest wants new content and a lot of it.

For the best results, you’ll want to be producing brand-new content at least once a week!
The easiest way to do this is to create a content calendar, similar to how you do with a food blog. Focus on seasonal content, new posts, and your top articles. In addition, you’ll want to keep a close eye on your Pinterest analytics to determine what topics and kinds of posts work best.

In Conclusion

Pinterest is essential for food bloggers as it is one of the easiest ways to drive traffic to their blogs, effectively boosting traffic and ad revenue. To get the most out of Pinterest, utilize keywords in your Pinterest boards, Pinterest board descriptions, and pin descriptions, use high-quality images, and create content consistently. Or, take the work off your plate, and hire a Pinterest manager to do all the work for you!

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