Welcome to My About Page!
A.K.A. Business autobiography.
My job here is to convince you why I'm the best content writer for your business...but in a totally non-salesy way.
Pull up a chair and grab a cup of coffee.
I'm Shyanne!
Pronounced just how it looks: Shy + Anne
Dog mom, food lover, fitness fanatic, and your new go-to for all things SEO and content copy.
If you’re into the technical details (I am), here’s the rundown:
have an English degree with a minor in nutrition, a minor in history, and a concentration in creative writing. During college, I interned in editorial houses and magazines, eventually landing my first role as a VA for a nutritionist, which is where I fell in love with the intersection of food, wellness, and digital content.
From there, I built my way into a six-figure freelance business rooted in SEO, blog strategy, and email marketing.
I’m well-versed in search intent, keyword research, and buyer psychology, and I never stop learning. Courses, industry updates, algorithm changes… I’m paying attention.
Because this industry evolves fast. And your content should evolve with it.
Beyond that? I’m a Type A personality who learned to embrace a little Type B energy.
I’ve never been able to pick just one hobby. I rotate between recipe testing, lifting weights, long walks with my dog, and occasionally convincing myself I’m going to become very good at pottery.
Lucky for you, my insatiable curiosity works in your favor.
Becaaaause when I write for you, I don’t skim the surface. I research deeply (because I'm genuinely interested! Just ask me about bike racks, I'll prove it). I analyze the SERPs. I study your audience. I understand your competitors. I map internal links. I think about where this piece lives in your ecosystem.
My approach is rooted in research and best practices while still being human-forward and personable. We don't do AI slop around here, m'kay? Your voice and tone matter, and your audience can tell when something feels off.
If you’re looking for someone to churn out generic posts, I’m not your person.
If you want thoughtful, search-backed, conversion-aware content that compounds over time? I'm your girl!
And if you want to know about me, the person:
Favorite drink: I love a good coffee, and drink it hot all year long.
Favorite thing to do in my free time: Lifting weights, hiking, and cooking. You'll also find me wholeheartedly diving into each specific week's dedicated hobby. Cross-stitching? Coloring? Pottery? I've tried it.
Favorite movie: I’m a huge Harry Potter fan and have been since I was a little girl.
Pets: I have a German shepherd/husky mix and a black lab. There's a whole lof of energy (and hair) around here.
Dream vacation: I finally checked Italy off my list. Now, I’m dying to go to France or Japan.
Morning or night person: 100% a morning person. I rise and go to bed with the sun.
Still on the Fence About Working with Me for Your Blog or Email Copy?
Totally fair. Hiring a content writer is an investment. And if you’re serious about growth, you should be thoughtful about where your money goes.
Let’s talk about it.
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It’s a good time if:
• Your traffic has plateaued
• You don’t have time to publish consistently
• Your email list isn’t converting
• You’re sitting on offers that aren’t getting enough visibility
• You’re stretched too thin to think strategicallyIf you’re constantly in execution mode, you can’t zoom out and optimize.
A strong content partner doesn’t just take tasks off your plate.
They help build the infrastructure that supports your revenue long-term.If your business is already generating income and you’re ready to scale strategically, that’s usually the sweet spot.
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Of course, you can, but should you? AI can't analyze nuance, it can't manually do SEO research, or search for intent. It doesn't understand your audience's emotions and desires, and it can't think strategically about how your blog posts and email funnels connect ...but I can (and do!).
When you hire me, you're not just investing in words. You're investing in years of knowledge, the ability to analyze and research, and strategic thinking rooted in human emotion and psychology. That can't be automated.
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I don’t just write posts. I study the SERPs before drafting, identify revenue-aligned keywords, structure posts to increase time on site, map internal links intentionally, and align blog traffic with email strategy.
Most writers focus on deliverables, but I focus on ecosystems and systems. Beyond that, I started as a VA for health professionals and fitness coaches before moving into food blog writing and management. As a result, I likely have a deep understanding of your business needs and audience wants, which allows me to really dig deep and tap into otherwise untouched pain points and revenue streams, without adding more work or stress to your plate.
All of this to say, I'm the content writer for you, if:
- You’re generating revenue, but growth feels inconsistent
- Your traffic has plateaued
- You don’t have time to publish strategically
- Your email list exists… but isn’t converting
- You’re too deep in execution to think about optimization
- You want someone who has a deep understanding of your industry.
- You value human-driven copy that sounds like you wrote it, not just a robot.
- You love fitness, dogs, and coffee (not required, but we'll definitely get along!)
Your Turn!
Now that you know way more than you probably ever wanted to know about me, I want to learn about you. If you have a project you need help on or are curious about blog writing or email writing packages, please check out my services, or inquire below. I'm always happy to answer any questions. I'll always be honest if I'm not the writer for you (and I probably have a referral, if not)