Why Start a Blog? 20+ Reasons to Start Blogging Today!
/Why start a blog? If you’re not super involved in the online space, it may seem like blogging is dead. However, it’s more than thriving and is a great way to boost your income, become your own boss, and work on something you love. Here are over 20 reasons why you should start a blog right away!
Whether you’re running a small business (or a large one) or are just an average person, starting a blog is an excellent way to boost invisibility, drive sales, and earn passive income through ad revenue. It’s also one of the most effective ways to build a brand and share your passion and knowledge on a particular topic with the world.
You can start a blog about pretty much anything - food, gardening, copywriting, you name it! That said, blogging has come a long way from the early days of essentially writing diary entries online.
Today, it’s a full-fledged business venture, and many top bloggers have full teams handling everything from development to research, writing, and marketing. Don’t let that intimidate you, though.
The hardest part is just to start. After that, you can refine and learn as you go. There are tons of resources online to help you get started, too! For instance, I work primarily in the food blogging space and teach everything from how to structure a blog post to three mistakes I see food bloggers make with their content.
No matter your niche, all it takes is a quick Google search, and you can be well on your way to creating a profitable blog! If you’re still on the fence, I guarantee you won’t be after you learn of all the benefits.
20+ Reasons To Start A Blog
1. Profitable
Believe it or not, blogging is still an extremely profitable career! It takes a bit of time to get rolling. However, once you do, the profit potential is virtually limitless through ads, affiliate links, sponsored posts, social media, ebooks, memberships, products, etc.
Many good blogs make high 6-figure earnings, and top blogs even reach 7 and 8 figures. As a result, blogging is so much more lucrative than traditional corporate work.
2. Positions You as an Expert
If you’re particularly knowledgeable on a specific topic, blogging is one of the easiest, most efficient ways to establish yourself as an expert. This not only allows you to share what you know but also helps set you apart from other industry leaders, build trust with audiences, and land jobs you might not get otherwise.
3. Creates Opportunity
Along these same lines, the more successful your blog, the more opportunities will come your way. Brands recognize the influence blogs and bloggers have over their audiences and are willing to pay top dollar to get a slice of that pie through sponsored blogs, social media posts, newsletters, etc.
In addition, the more well-known you are, the more people will want to be in your sphere. As a result, you may be invited to exclusive events, get invited to be podcast guests, collaborate with others, etc. You never know what opportunities might come your way!
4. Develops Expertise
Don’t panic if you aren’t yet an expert on the topic you want to blog about. Many bloggers start simply by documenting their journey in their niche. As they learn, they develop expertise and are then able to position themselves as an authority. Until then, audiences will have fun learning alongside you and often appreciate a down-to-earth take on a specific topic.
5. Allows for Creativity
When you run your own blog, you are the primary creator and editor and chief. That means you can build it however YOU want. The words on the screen are completely yours, which allows for so much creativity and fun. Who doesn’t want a job they look forward to?
6. Improves Your Writing Skills
Obviously, when running a blog, you have to write. The more you write, the faster and better you’ll get. You’ll be able to step into your own voice and develop a style that is all your own. Before you know it, you’ll be writing quickly and with confidence!
7. Allows You to Be Your Own Boss
There are very few jobs that are as flexible as blogging. It allows you to work when you want, as little or as much as you want, and you no longer have to run anything by a boss. The boss is you! Find a rhythm that works for you, and stop requesting time off.
8. Improves Self Motivation
The flip side of being your own boss is that you have to keep yourself motivated. Without someone breathing down your neck, it can be easy to let deadlines slip.
Therefore, you need to learn to be extremely self-motivated if you want to stay consistent and continue moving the needle on your blog. I find it’s pretty easy to do when the upsides of consistently creating content are so great!
9. Increases Confidence
It can be scary to put yourself online. However, the more you do it, and the more people who provide positive feedback, the more confident you’ll become. For many, their blog becomes their own little safe corner of the internet where they can share what they love and connect with like-minded people.
10. Develops Tech Skills
These days, there’s quite a bit that goes into blogging. From creating a domain to managing the backend of a site, learning SEO, and being on social media, you have to be pretty dang tech savvy. The longer you blog, the more you’ll learn, and one day you’ll realize you’ve become a bit of a techie seemingly overnight.
11. Develops Copywriting Skills
Writing a blog post itself is considered content writing, which is extremely important. However, if your goal is to grow a behemoth of a blog, and launch services, or products, you’ll also need to learn copywriting in addition to blog content writing.
Unlike content writing, which is more or less entertainment writing, copywriting is writing that aims to build trust and sell. It consists of things like landing pages, about pages, and email sequences, and it is a whole skill set in and of itself.
12. Creates Connections and Friendship
The blogging community is amazing and so supportive! Technically, other bloggers are your competition. However, the online space is so vast and lucrative that the large majority of bloggers are more than happy to build connections and lend a helping hand.
Find cohort groups, join Facebook groups and social networks, and attend blogging events, and you may just find yourself overwhelmed by your list of new friends who understand exactly what you’re going through in trying to grow a blog.
13. Boosts Business Reach
If you already have an established website, just having a landing page or products page isn’t enough. Search engines LOVE blogs. Therefore, by posting about topics in your niche, you’ll be more discoverable on the internet and will be able to drive more conversions while saving time and money avoiding traditional advertising.
14. Builds an Audience
Having an engaged audience is essentially business 101. It’s crucial for selling anything, even the time it takes readers to read a post. By consistently blogging, you’ll be able to build trust and keep readers engaged with your content. As a result, they’ll keep coming back for more, driving up revenue in the process.
15. Creates a Chance for Change
Blogging isn’t just about making as much money as you possibly can. It’s also a great way to improve the lives of others! In starting a blog, you have the chance to give back to the community with giveaways, discounted links, and charity events.
You also have the chance to change someone’s life simply with the words you write. For me, that’s more than enough of a reason to answer the question, “Why start a blog?”
16. Can Lead to Book Deals
More and more publishers are turning to bloggers with opportunities for book deals. Blogs can be a great stepping stone to the world of publishing, because they demonstrate your expertise, showcase your writing skills, and prove that you have an engaged audience willing to read what you write. Plus, you have a built-in platform that allows for promotion, which publishers love!
17. Can Lead to Media Opportunities
In addition to being an avenue into the world of publishing, blogging also often opens doors to the media world. I highly recommend starting social media channels that correlate to your blog, which have their own perks.
However, blogging can also lead to the chance to write for magazines, interview on radio shows and podcasts, or appear on television segments. It’s more common than you may think!
18. Demands Personal Growth
Blogging is hard. The space is always changing, and, especially when starting out, it demands that you become a jack of all trades. As a result, you’ll be pushed beyond your comfort zone and will have to learn new skills. You’ll also have to build trust with yourself. The journey may seem daunting, but it is so rewarding!
19. Allows for New Business Ventures
Many bloggers start with a blog. Then, as they become more successful, they launch other revenue streams such as books, memberships, physical products, personal coaching, etc. This not only keeps the work fun but also boosts income and takes some of the pressure off the blog.
20. Can Help Support Other Creatives
Most bloggers don’t stay a team of one. As they grow, so do the demands of the blog and running their business. As a result, they often start to build out teams. In doing so, they’re able to help support other creatives in doing work that they love, and everyone wins.
21. The Chance to Travel
Unlike corporate positions, you don’t have to request time off. You can just up and go anywhere whenever you want! In addition, there are countless blogging conferences and retreats throughout the globe all year long. By attending conferences, retreats, and events, you have the opportunity to expand your brand, land new deals, and make new friends while seeing the world.
22. It’s a Lot of Fun
Like any job, the blogging journey will come with good and bad days. There's no step-by-step guide, which allows for some frustrations and lots of change throughout the years of writing.
However, the good days far outweigh the bad. As a result, you'll be able to create a life you love while doing work that is truly so much fun and pushes you in the best way every day.
Common Questions
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Starting a blog is one of the easiest, most efficient ways to promote your brand, build an audience, boost revenue, and open the doors to a wide variety of opportunities.
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Blogging can create lifelong fans, provide an excellent source of income, and help you reach goals such as creating products, publishing a book, or appearing on television.
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Writing a blog helps your website rank on Google, which allows more readers to view your work and can boost your overall revenue.
Final Thoughts
There are endless answers to the question, “Why start a blog?” However, in short, blogging is extremely lucrative and can open the doors to so many opportunities while allowing for flexibility in your day-to-day life and making for a fulfilling job.